Liverpool (L15)
Grade: FLiverpool Central Heating9 Vans
Mystery TestTuesday 19:15
Response Lag14 hrs 22 mins
Leak signalSevere lag
Out-of-hours boiler breakdown call unanswered; no SMS text-back; customer booked local rival.
LEAD RESPONSE AUDIT · £500 + VAT
One week of your real numbers. Before you buy anything.
We measure what actually happens to enquiries across your phone, website and follow-up — then give you the evidence, the priorities and a written recommendation. £500, credited in full against setup. If the numbers don't justify a system, we'll write that down instead.
Fixed £500 + VAT · Credited in full against setup within 30 days · Nothing to install
- 14-day launch guarantee
- £500 audit 100% credited
- Gas Safe rules hard-coded
- Zero per-lead fees
The Part Nobody Else Puts In Writing
We get paid the same either way.
The audit fee is fixed and charged before we know what we'll find. That's deliberate. If we only got paid when you bought a system, you couldn't trust the finding — and neither could we.
Some audits end with “don't deploy yet.” Not enough inbound volume, a Google listing that needs fixing first, or a team that isn't ready to own the handover. You get that in writing, with the reasoning, and you keep the report.
The £500 buys you an answer, not a recommendation to buy something.
Real Regional Evidence · Mystery Shopping
What happens when genuine prospects call UK trade firms.
Live mystery shopping benchmarks across Liverpool, Wirral, Sefton, St Helens and Cheshire. Testing response latency, after-hours voicemails and quote drop-off.
Wirral (CH43)
Grade: FMersey & Wirral Plumbing6 Vans
Mystery TestSunday 11:30
Response LagVoicemail Full
Leak signalDropped calls
Voicemail mailbox exceeded quota; emergency burst pipe enquiry completely dropped.
St Helens (WA10)
Grade: A+North West Heating Care12 Vans
Mystery TestPowered by LSS
Response Lag38 seconds
Leak signal0% Leak Rate
Missed call intercepted in 38s; fixed-rule Gas Safe triage clear; diagnostic booked into ServiceM8.
Knowsley (L36)
Grade: DKnowsley Gas Services7 Vans
Mystery TestFriday 17:40
Response LagUnreturned Web Form
Leak signalSlow inbox
Boiler replacement enquiry sat in generic inbox until Monday 10:00; lead already converted elsewhere.
Sefton (L22)
Grade: FSefton Boiler Specialists14 Vans
Mystery TestThursday 20:45
Response Lag11 hrs 40 mins
Leak signalHigh-ticket miss
High-ticket combi install quote request missed; zero automated follow-up.
Chester (CH1)
Grade: A+Cheshire Flame & Gas8 Vans
Mystery TestPowered by LSS
Response Lag44 seconds
Leak signal99.2% Capture
WhatsApp & phone unified; boiler survey locked into diary within 90 seconds.
11+ HoursAverage unassisted response lag on evening callsIllustrative exampleA typical evening-call response gap seen across the trade firms we mystery-shop, not a measured average — your audit replaces this with your own numbers.
42% MissedWeekend boiler enquiries hit full or unreturned voicemailsIllustrative exampleA typical weekend-enquiry miss rate seen across the trade firms we mystery-shop, not a measured average — your audit replaces this with your own numbers.
< 30 SecondsInstant WhatsApp & SMS triage with Lead Systems StudioMeasured / contract termThe missed-call text-back workflow is built and timed to reply inside 30 seconds of a missed call being logged.
Interactive Tool · Measure The Leak
See what missed enquiries cost your fleet.
Select your trade, adjust your fleet size, weekly missed calls, and average job value to calculate your estimated annual revenue at risk.
£
6 jobs × £3,200
Missed a month
£19,200/mo
- Over a year
- £230,400
- A week
- £4,434
- Jobs a year
- 72 jobs
- Against the retainer
- 97×
Illustrative turnover from your own numbers for Boiler & Heating — not a forecast or a guarantee. The multiple compares against Never Miss a Job at £197/mo.
See how we recover this workAudit Deliverables · £500 Scope
A report you can act on, not a dashboard you have to learn.
In 7 days, you receive a concrete, evidence-backed diagnostic package with defensible maths, verbatim transcripts, and zero technical jargon.
Deliverable 01
Multi-Channel Response Map
Every route an enquiry can take into your business — website forms, phone lines, WhatsApp, Checkatrade, Bark — and which ones drop them.
Deliverable 02
Live Mystery Shopper Transcripts
Real test enquiries placed during working hours, evenings and weekends, with response timestamps, compared against two regional competitors.
Deliverable 03
Financial Leak & Attribution Maths
What unreturned calls, slow replies and unchased quotes cost you per month and per year, calculated against your own average job value.
Deliverable 04
Prioritised 30-Day Action Order
The highest-leverage fixes, ranked by speed and revenue impact — useful whether or not you work with us.
Deliverable 05
Package Prescription — Or An Honest 'No'
A scoped recommendation, or a written statement advising you not to deploy yet if volume or readiness doesn't support it.
The Guarantee
Honest Advice or 100% Refund
If the audit does not deliver clear evidence and a specific recommendation—including "do not deploy yet" if your team is not ready—the £500 is refunded in full.
Zero financial risk to diagnose
Non-Invasive · 7-Day Timeline
About 20 minutes from you, then we do the work.
You keep running your business on the road. We agree the scope, collect only what is needed, and avoid disrupting your live customer enquiries.
Day 1Step 01
20-Minute Scope Call
We confirm your numbers, forms, postcodes, hours and handover rules. Nothing to install.
Days 2–5Step 02
Measurement & Mystery Testing
We monitor response speed and place real test enquiries across daytime, evening and weekend hours, without disturbing anyone on tools.
Day 6Step 03
Leak Maths
We calculate uncaptured enquiries, quote fallout and annual lost turnover against your job values and capacity.
Day 7Step 04
60-Minute Findings Call
Callum walks you through the full report, the benchmarks and the written recommendation. If the numbers don't stack up, he says so on the call.
The Two-Stage ProcessStart with the Lead Response Audit
Start with the gaps. Build only what you need.
We review the journey, agree the rules, and test realistic scenarios before launch. Steps 1 and 2 comprise the Lead Leak Audit; Steps 3 and 4 comprise implementation.
Step 1 & 2: Full Lead Leak Audit (£500)
Step 3 & 4: Implementation (100% credited)
Transparent Qualification
We can say no. And we often do.
No package is chosen from a sales call. The audit measures the route, volume, value, and operational capacity before any system is recommended.
Usually a strong fit
Ideal ScopeFor established UK home-service contractors losing profitable work because phones ring while engineers are on tools.
- Around 4–25 engineers or active vans on the road
- Domestic heating, boiler replacement, plumbing or renewals focus
- Regular inbound enquiries from Google Ads, organic search or directories
- A defined service area and high-ticket job types (£1,800–£4,500)
- Engineers on tools or driving who cannot triage calls immediately
- Wanting concrete evidence before committing to any software or retainers
Probably not a fit yet
Not RecommendedWhen volume is too low, the issue is advertising demand, or operations are not ready for automated bookings.
- Commercial-only contractors without domestic inbound enquiry volume
- Solo 1-van operations with fewer than 15 enquiries per month
- Looking for an agency to run ads, cold outreach or social media posting
- A 24/7 dedicated in-house reception that already answers in under 30 seconds
- Expecting AI automation to diagnose complex boiler faults on the phone
- Unwilling to spend 20 minutes agreeing scope and approved company rules
We decline engagements where the maths do not make commercial sense.
Data Governance · UK GDPR
Seen only by people doing the audit.
The audit is engineered to diagnose process delays, not expose customer databases or inspect individual staff.
What we inspect
- Inbound channel response speeds and timestamp data
- Agreed mystery test call logs and enquiry outcomes
- Postcode boundary and diary rules you provide
- Reviewed strictly by Callum and the diagnostic team
What we never access
- Your historical customer database or phonebook
- Advertising account credentials or credit cards
- Unrestricted internal staff chat or emails
- Zero unapproved contact with your genuine customers
The £500 comes off whatever you buy next.
Proceed with any package within 30 days and the full £500 is credited against your setup fee, with any balance off your first month. At the founder rate, Never Miss a Job setup drops from £495 to £0. If you don't proceed, you keep the report and owe nothing further.
Audit fee£500 + VAT
Credited against setup within 30 days−£500
Net cost if you proceed£0
LSS
The Diagnostic Guarantee
Measure the leak before you buy the fix.
The £500 Lead Leak Audit is a rigorous diagnosis of how enquiries move through your business. If the evidence shows your team is not ready, our recommendation will say so honestly.
Book a 15-minute fit call
£500 + VAT · 100% credited against implementation within 30 days
Audit Deliverables & Scope
- Complete response-time & channel drop-off audit
- Competitor mystery-shopper response benchmark
- Journey map identifying where enquiries slip away
- Prioritised 30-day action plan & written recommendation
- 100% credited against implementation within 30 days
Evidence-backed diagnosisNo lock-in
Straight answers about the Lead Response Audit.
Why does every engagement start with a paid audit instead of just buying a package?
Because guessing is expensive and the fix depends entirely on where your specific leak is. One firm's problem is missed calls after 5pm; another's is a web form that asks too little to route properly; another's is a boiler quote nobody ever follows up on. The £500 Lead Leak Audit measures what actually happens to your real enquiries across phone, website and follow-up, and gives you a written recommendation and priority order — including 'don't deploy yet' when that's the honest finding. If you proceed to implementation within 30 days, the £500 is credited in full against your setup fee, so the audit effectively costs nothing if you go ahead. If it doesn't deliver a specific written answer, it's refunded in full.
What information and access do you actually need from us?
About 20 minutes on an intake call. We need your active phone lines, website URLs, service postcodes, normal operating hours, and standard job handover rules. We do not need access to your customer database, your banking records, or your advertising accounts.
Does the audit disrupt our engineers or current customer calls?
Not at all. The audit is non-invasive. We review inbound logs and run controlled mystery enquiries from separate numbers and test accounts. Your engineers continue working on tools as normal without any interruption.
What happens if the audit finds our business shouldn't deploy yet?
We tell you straight. If your enquiry volume is too low to justify an automated response engine, or if your bottleneck is engineer hiring rather than lead conversion, we deliver the written evidence and recommend you wait. We do not sell packages to firms whose numbers don't stack up.
How does the £500 credit against setup work?
The £500 + VAT audit fee is 100% credited against the setup fee of any Lead Systems Studio package (Get Found, Never Miss a Job, or Fully Booked) if you proceed within 30 days of receiving your audit dossier.
What do you need from us during the week?
Twenty minutes at the start, and permission to place test enquiries. Nothing else. No software, no access to your systems, no time from engineers.
Will the mystery shopping annoy my team?
They won't know it's happening, which is the point — we're measuring a normal week, not a week where everyone's watching the phone. We'll tell you afterwards exactly which enquiries were ours.
Is our data secure and GDPR compliant?
Yes. All audit data is processed under UK GDPR standards with strict tenant isolation in PostgreSQL. We never sell, share, or reuse your business information. Full confidentiality and data fencing are guaranteed in writing.
One week. Your real numbers. A clear answer.
Book a short introduction on the live calendar. We confirm fit and agree scope before taking the £500 audit fee.
Book a 15-minute fit call
15 minutes · 14-day launch guarantee · £500 diagnostic credited in full against setup