Guide · 1 September 2026
Should a trade firm use AI to answer the phone? An honest answer
Not every firm needs a voice agent on day one. Here is how to tell whether yours does—and what to do instead if it doesn't.
Read the guideResources
Straight numbers, no hype.
Plain explanations of the maths and rules behind lead response—written for owners who want the reasoning, not a sales pitch.
15 minutes · No pitch deck · We'll tell you if it's not a fit
The reasoning behind the system.
Guide · 1 September 2026
What a missed-call textback actually says to your customer
The text goes out in seconds. What it says decides whether the customer waits for you or rings the next firm on the list.
Read the guideGuide · 1 September 2026
What we'd need from you to go live in 14 days
Fourteen days is realistic, but only if a handful of things are ready on your side before day one. Here is the full list.
Read the guideGuide · 27 August 2026
Gas Safe emergencies and the line AI should never cross
Why a smell-of-gas report is handled by a fixed rule, not an AI's judgement—and what that means for every other decision the system makes.
Read the guideGuide · 27 August 2026
What a missed call actually costs a heating & plumbing firm
The maths behind the lost-pipeline number—worked through with real job values and response-time data, not a made-up statistic.
Read the guideWant your own numbers instead of averages?
The audit measures your real response times for a week—not industry benchmarks.
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15 minutes · 14-day launch guarantee · £500 diagnostic credited in full against setup